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MessagePosté le: Sam 8 Juil - 04:54 (2017)    Sujet du message: Digitalizing Consumption How Devices Shape Consumer Cultu Répondre en citant


Digitalizing Consumption: How devices shape consumer culture (Routledge Interpretive Marketing Research)
by Franck Cochoy



->>->>->>DOWNLOAD BOOK Digitalizing Consumption: How devices shape consumer culture (Routledge Interpretive Marketing Research)


<PContemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption. As a result, we see this whole sphere is itself supported by the new market of digital devices. These "market devices" are significant in that they are not only consumed but are also increasingly used by consumers to consume.
<PThis volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital devices, especially in terms of gender, ethics and power relations. Bringing together contributions from international and interdisciplinary scholars, this coherent and insightful collection studies how the shaping of product markets are deeply intertwined and mediated by different market devices.
<P<IDigitalizing Consumption[/I] makes an important contribution to practice-based approaches to consumption, and particularly the use of market devices in consumers&#x2019; everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.








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